As content marketers, we are constantly asking ourselves what we did well in each successful post. Once a piece of content goes live, it’s easy (and usual) to just start working on the next one without checking up too deeply on the analytics. When this is the case, we might miss the fact that the
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The term “content creation” is far more than just a piece of jargon thrown around marketing departments and seminars. We’re living in the golden age of content marketing. Judging by how far formats like live video and virtual reality have come in recent years, there is certainly a lot to forward to in the (very)
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Your email list is the only audience you truly own, and there’s only one time-tested strategy for building an email list: the lead generation asset. The mother of all lead generation assets is, of course, the good old fashioned e-book. There’s a lot that goes into making an e-book, and not a lot of guides
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Mobile Internet usage numbers have exploded, and there’s no looking back. Traffic for mobile data has grown 18-fold over the past five years. And in 2021, the number of mobile-connected devices is projected to surpass the world’s population – 11.6 billion – in a global population of 7.8 billion. By these numbers alone, it’s clear
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In a previous post, we discussed the importance of earning email subscribers, since no audience is more easy to reach. But, of course, email marketing cannot be the entirety of your content marketing strategy. Some of your potential customers will never be willing to give away their email address to anybody. Some people will only
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Hello, Colorado! I’m excited to announce that E2M will be proudly sponsoring the USUMMIT conference to be held in Denver, CO from the 3rd to the 5th of November. Ugurus, the people behind USUMMIT, say that the goal of the conference is to help digital agencies “craft the winning blueprint” for their businesses. Now, boutique
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