Content marketing and fashion were made for each other. The marriage between content and fashion is as old as the fashion magazine, and possibly older. That is both a blessing and a curse for marketers in the fashion e-commerce industry. The existence of a long tradition of fashion magazines and lifestyle blogs means that using
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As Search Engine Journal reported, Google’s John Mueller recently addressed some important questions about how schema markup is used by the search engine, and where to invest your efforts, in an office-hours hangout. The question of how much schema markup impacts search is important for SEO, and especially for e-commerce, since things like product entities
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The process of keyword research is constantly evolving and refining itself. As Googlebots and operators get smarter, and the way we interact with devices and content changes, so do the best practices for research and optimization. While there is no shortage of content written about keyword research; from the optimal density, to utilizing LSI keywords, to
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Unless you’ve been living on a deserted island for the past few years, it should come as no shock that the age of video has fully engulfed the marketing world. Some studies suggest that by 2020, video content will account for more than 80% of all online consumer traffic. In the United States alone, this
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When you’re a local business owner, focusing on listings/citations needs to be your first priority for online marketing. We wanted to know which citation tools find favor with SEO professionals. This led us to conduct a poll on microblogging site Twitter. Before you know the outcome, let’s brush up the basics. What is local citation?
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So here’s our 2017 infographic outlining the key changes – acknowledged and unacknowledged – to the Google search algorithm. Over the past few years, Google has done a fantastic job in countering spam by understanding content better, devaluing low quality link sources and penalizing sites that overdo ads. Our only gripe is that they’ve totally
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