One of the best ways to set up your lead nurturing strategies is by understanding how and where to meet your customers. This only comes by properly tracking the way that your current customers are finding your business – whether it be through PPC ads, organic searches, email marketing, or even word of mouth referrals.
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One of the biggest challenges for small, local businesses are connecting to niche audiences without the luxury of a massive marketing budget. The good news is this is far from impossible. In many cases, a killer strategy can trump a deep pocketbook. Perhaps the strongest weapons for this “David versus Goliath” situation are local SEO
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If you are familiar with Google’s Data Studio, you know that it packs a punch! Data Studio is part of the Google Analytics 360 Suite, which was released by Google back in 2015. The underlying purpose of this reporting service is to turn your analytical data into illuminating reports that are easy to customize, interpret,
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PWA (Progressive Web App) is a monumental shift that has been making giant waves across the tech world. If you have built anything for the web, chances are that the term PWA has crossed your path at one point or another. In recent years, the concept has picked up a great deal of steam among
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Back in March 2013, I wasn’t sure if I’d made the right decision by joining E2M. Today, I’m still with E2M as Project Manager – Local SEO Campaigns. I was Local Search Specialist in 2016 when I wrote a post titled, 5 Indispensable Business Lessons. I’m still wondering how I spent 6 years in a job that
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All too often, websites struggle with finding the best ways to optimize category and tag pages for local SEO. The sheer value of these features is often times underestimated (and overlooked) when new content is added to a website. In this article, I want to go over the basics of what these features are, how
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