When you begin any initiative within your company, you need a way to measure your return on investment. Otherwise, how can you tell if it’s successful or in need of reworking? The problem measuring content marketing ROI and deciding upon the metrics to measure content marketing is that when it comes to content marketing it
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“Know the customer” is the age-old saying in business. Ultimately, your ability to understand your target audience is how you capture attention, maintain interest, and (hopefully) create revenue. Considering that generating traffic and leads is commonly listed as one of the top marketing challenges, it’s clear that conducting target audience analysis is no simple task.
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WordPress has over 75 million active websites today, which makes it one of the most popular website publishing platforms around. Although it’s user-friendly and fairly simple to use, it’s common to run into something known as an error code 500. Keep in mind that this isn’t just an issue WordPress sites face – any website
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Over the past several years, YouTube has grown to become a powerful sales and marketing channel for virtually all businesses. In 2019 alone, viewership on this platform has increased by 39% – with over one billion hours of content consumed on a daily basis. However, the way people are finding videos and searching for specific
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E-A-T (short for Expertise, Authoritativeness, and Trustworthiness) is one of the most debated topics in the SEO world. Almost on cue, questions and advice around E-A-T make waves throughout the marketing industry after a big Google Core Update. As many would likely agree, the specifics behind this topic are quite ambiguous. The one thing that
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Since restaurants are one of the few businesses these days that do not operate primarily through e-commerce, they often overlook the importance of their website and SEO practices. However, on Google, the query “food near me” is one of the most popular – and 84% of people have admitted to entering in this search. Furthermore,
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