SEO is a game of inches. We’re all looking for that edge, that secret sauce to help our clients reign supreme in the search engine results pages (SERPs). But what if we told you the secret isn’t a secret at all? What if it’s about something more fundamental, something more… human? Enter E-E-A-T: Google’s Guiding
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If you have an understanding of SEO and your site’s online search presence, then you’ve certainly heard the term “backlink” thrown around again and again. The word refers to an inbound hyperlink from one website to another, and although this sounds simple, getting backlinks is an extremely important (and cumbersome) aspect of SEO. As great
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As content marketing climbs to the top of the “what works” ladder for any and every brand, the need to acquire high quality content surrounding one’s brand is crucial. Not only the need for content from a brand itself, but about brands from an outside source. This is where the need for influential bloggers is
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We have consistently warned that most SEOs are flat out violating Google’s guidelines, whether they realize it or not, and a recent update to Google’s link scheme page has left us feeling pretty vindicated about the whole thing. Unfortunately, some have overreacted to the update, believing that the change somehow implies that guest posts are
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